Society [GRI SO1]
In its relationship with the society, CTEEP seeks for contributing to the sustainable development and social inclusion based on education. With focus on these guidelines, CTEEP develops projects that are oriented to communities affected by new undertakings and/or located in regions near the areas over the Company´s influence. In 2010, over R$ 1,870,000.00 was invested in performing such initiatives, that benefitted 3,990 people directly involved in the project and 18,692 people indirectly involved in the project.
One of the highlights of the year was the position adopted by CTEEP in its search for a greater engagement with the communities surrounding its transmission lines. In partnership with government bodies, the Company worked on building up awareness of the population living near the transmission lines, participating in the revitalization of spaces and creation of new recreational areas and curbing waste disposal locally, which brings damage to the population itself. [GRI EC8]
Risk Management with the neighboring community.
The main initiative run in 2010 with such focus was the revitalization of the São Joaquim square, in Santa Bárbara D’Oeste (SP), that encompasses three communities surrounding the CTEEP servitude areas, where there used to be community vegetable gardens.
The Project arouse from the need reported by the residents themselves for a recreational place and preventing constant waste disposal. In partnership with the local government and the departments of Works and Services and Environment of the municipality, CTEEP was responsible for building a walking/hiking trail and donating the grass. The local government planted over 15 thousand flower seedlings and was in charge of preserving the space on a permanent basis.
With this project, CTEEP expects to foster in the community a feeling of belonging over the neighboring area, where the electricity transmission lines are installed, and also a better understanding of the transmission line business. Said initiative also enhances one of the guidelines of corporate social responsibility of the Company that includes the performance of actions oriented to the development of neighboring communities. [GRI EC8]
Other initiative supported by the Company over the year were:
Movies at School Cultural Circuit
Movies at School Cultural Circuit project run through Rouanet Law incentives of the Ministry of Culture, sponsored by CTEEP and promoted in partnership with the São Paulo State Secretariat for Education was created with the purpose of making children and youths of public schools located in the areas near CTEEP electricity transmission lines more aware of the precautions to be taken in relation to the electricity network.
Included as a supplementary activity in the curricular grid of the Elementary-Middle Education, the Project stimulates knowledge by relating topics of sustainable development, social responsibility, education and culture on the electricity issue. After many different lessons, the students are encouraged to create their own readings, in order to create their stories. Then the works are sent to a judging commission to have the best plot selected and turned to a script to produce a short film.
In 2010, 60 schools participated in the Project in six cities: São José dos Campos, Taubaté, Sumaré, Osasco, Embu Guaçu and São Paulo, with 3 thousand students and 72 teachers teaching different subjects directly involved. Altogether, 300 workshops (summing up 900 hours) and 60 soirées were held, six plays were performed, 60 short films at the schools were shown, six of which being produced by the students participating in the project. The project will continue in 2011.
Guri Projects and Santa Marcelina Groups of Youths
The Guri projects and Groups of Youths form a cycle of music education that have as main objective to promote social inclusion based on music. The Guri project focuses on music initiation, the Groups of Youths, on musical pre-professionalization, but both are developed with the purpose of providing quality music education, connected with an actual social intervention for cultural and social transformations to be possible in the life of children and teenagers.
Guri
The initiative is part of a musical formation cycle offering opportunities of social inclusion for youths from low income communities of the city of São Paulo. The definition of the locations where the educational centers will be established takes into consideration indicators such as the index of youth vulnerability of the region, exposure of the youths to city violence, the level of education and teenage pregnancy.
In addition to the music education, the Project has the support of social workers present at all centers, indication to social services, thematic workshops, direct involvement with the local community, extra classes of Portuguese and training for including people with disabilities.
160 people were covered by the program over the year and 16 concerts performed by the juvenile youth groups (band and choir) were promoted. The project will continue in 2011.
Groups of Youths
The purpose of the Project is to promote music education to needy youths, including them in the artistic world and contributing to their vocational training. Four music groups are covered by the initiative– Coral Jovem do Estado (State Youth Choir), Orquestra Jovem do Estado (State Youth Orchestra), Orquestra Jovem Tom Jobim (Tom Jobin Youth Orchestra) and Banda Sinfônica Jovem (Youth Symphony Band) –, assisting 3 thousand students in courses of up to 9 years of length. Thanks to the sponsorship maintained by CTEEP, in 2010, 243 scholarship students participating in the project were provided with financial assistance and pedagogical support in their music education. There were 40 performances across the state of São Paulo over the year. The project will continue in 2011.
Pomar Project
CTEEP is one of the 23 companies partners of the Project coordinated by the Environment Secretariat of the Government of the São Paulo State. The purpose of this initiative is environmental and landscape-related recovery of the banks of the Pinheiros River, providing professional skills training and the development of environmental education.
Cuca Project
Developed by the State Park of Cantareira, in partnership with the NGO Guatambú Institute, Cuca Project was subject to CTEEP during obtainment of the license to have the Guarulhos-Anhanguera transmission line installed. [GRI 4.12]
The purpose of the initiative is to promote development and implantation of an environmental education Project, including activities for student groups and neighboring community, inside and outside the preservation area.
The main activities developed involve protection of the preservation unit, fighting illegal waste disposal, predatory hunting of wild animals, invasions and other predatory activities. The Project also includes lectures about the preservation unit and its surroundings, citizenship, biodiversity preservation and the relevance of the transmission lines. In 2010, it assisted 2,517, students from schools located in the project's neighboring area and other areas of the city of São Paulo.
Gold from Eldorado
To promote and disseminate culture, CTEEP sponsored an unprecedented exhibition on Colombian Pre-Hispanic Indian Art with pieces brought from the Museo Del Oro de Bogotá, Colombia. Nearly 280 golden pieces, pottery objects and instruments used in the production of this art were exhibited, divided into 6 modules. Golden people, Fabulous animals; The Man Animal, Abstraction and nature; A universe of shapes; Metallurgy and pre-Hipanic societies.
The exhibition, held from May 29 to August 22, 2010, at Pinacotheca of the State of São Paulo, was visited by more than 92 thousand people.
Burning Campaign
Awareness by all groups of interests – sugar mill owners, agriculture workers, farmers, society and employees – of practicing illegal burnings in zones of hazard, such as next to overhead power transmission towers. Based on this main objective, CTEEP invested over R$ 7.4 million in its ninth burning prevention campaign.
In 2009, the accidents resulting from burnings were reduced by 70% compared with the two preceding years. In 2010, the investments were made in actions of preservation and respect for the servitude area and to aware the society through magazine ads, radio broadcasting and billboards, in addition to distribution of illustrative handbooks for adults and children.
For 2011, CTEEP will continue to promote actions of preservation and awareness of burning hazards, in the search for reducing more and more the records of large fire outbreaks in the inlands of São Paulo State .
