Management and Competitivity
To reach its Vision and accomplish the business objectives, CTEEP adopts an integrated strategic management model, focused on the use of the Balanced ScoreCard (BSC) methodology, that, in addition to allowing the understanding of the strategic objectives and their cause and effect ratio, it allows for a balanced follow-up of the strategic development, through indicators, targets and strategic initiatives grouped in four diferent perspectives: Finance; Customers and Market; Productivity and Efficiency; and Learning and Development. [GRI 4.10]
In its fourth year of application, the concept of strategic initiatives is ever more present in the routine of the employees and of the areas, in search for an objective common to the business. Out of the 42 initiatives outlined for 2010, the highlights are:
- Launching of Code of Ethics.
- Preparation of the Company for the tariff revision impacts.
- Financial risks evaluation.
- Improvement of customer satisfaction index.
- Consolidation of the Knowledge and Innovations Management Project.
- Preparation of plans of action for climate improvement.
The high initiative performance index results from the participation and engagement of the employees in the results accomplished. To reinforce this position and pursue excellence in strategic management, two punctual actions were promoted in 2010.
All the coordinators and managers were trained in strategic management for potentializing skills and creativity of said professionals, focusing on strategic thinking.
Another action developed was building up contribution panels, in a participative process with all the areas of the Company. With such procedure, every management began to have specific indicators and targets, in line with the macro objectives of the Corporate Strategic Map.
Introduction of panels is important in order for each employee to understand how his/her activity contributes to the Company´s results. Moreover, such initiative is essential to developing the result-based management project, foreseen for 2011.
R&D [GRI 4.11]
With the Research and Development Program (R&D), CTEEP promotes the generation, experimenting, expansion and management of business and sectorial knowledge. Since 2001, upon execution of a concession agreement, nearly R$ 30 million has already been invested in the development of projects, whether completed or in course.
As a result, by the end of 2010, 77 projects had been completed and 4 patents generated, with two more patent applications being foreseen in the cycle 2006/2007. In addition to a significant and participative scientific production in the electricity sector, said performance is a result of a joint effort among the employees and renowned researchers of the country.
Investiments in R&D projects (complete or in course)
| Cycle | R$ million |
| 2001/2002 | 3.21 |
| 2002/2003 | 3.56 |
| 2003/2004 | 2.21 |
| 2004/2005 | 4.43 |
| 2005/2006 | 5.11 |
| 2006/2007 | 4.78 |
| 2007/2008 | 0.52 |
| 2008/2009 | 3.21 |
| Submission 2009 | 1.05 |
| Submission 2010 | 4.03 |
| Total | 30,50 |
Ever more focused on pursuing innovative technological solutions; in 2010 the R&D program started a new phase, to promote integration of knowledge and innovation in the electric sector. In practice, this means that CTEEP will continue to act in partnership with the academic environment, research centers and companies of the sector.
The highlight is the maturity of the Knowledge and Innovation Management Project that, on the cornerstone Technological Prospection, promoted a discussion panel in December 2010 with the participation of nearly 50 national and international specialists to debate the trends of the electricity transmission sector and the existing opportunities for the Company´s technological development.
The meeting allowed identifying CTEEP´s current technological status and setting the future strategic position related to technology. To this end, specialists of the Company will prepare strategic recommendations: from skills training in specific topics for the employees to the purchase of new Technologies or its development through R&D projects. The result will be the basis of strategic recommendations for research and development projects and the company´s innovation processes.
CTEEP also develops initiative to promote electricity transmission integration, improve the capacity to strategically monitor the most promising and innovative Technologies and acquire and share knowledge, resulting in the improvement of skills and enhancement of efficiency in the sector. Among them, the highlight is the coordination of a task-force in R&D at Abrate (Associação Brasileira das Grandes Empresas de Transmissão de Energia Elétrica) to structure the common actions in search for having the topic reaffirmed in the sector.
